The ad I decided to present was the snickers commercial, starring Betty White. It aired during the 2010 Super Bowl. It starts off on a Long Shot, showing a group of guys playing football on a dark, muddy field. It zooms in to show Betty White, running around, looking rather slow. She gets tackled by a guy and retrieves back to her team. While huddled up, he says "C'mon man you've been riding me all day." the guy replies, "Mike, you're playing like Betty White out there." Basically, we're supposed to assume that that is not Betty, but a random guy (Mike) who is not playing to well. His girlfriend approaches and gives Betty a Snickers bar to apparently refuel or gain energy. It transforms him back into a man. I fell that this commercial is powerful because it exaggerates on the ability of a candy bar.
I feel that the main potential appeal of this advertising was physiological need. A physiological need is the idea of putting your list of needs in a pyramid and trying to satisfy each one in the order of importance. For example, if you are hungry and thirsty, you will tend to try to take care of the thirst first. After all, you can do without food for weeks, but you can only do without water for a couple of days. Commercials such as this one try to convince us that their product is a physiological need, meaning that we need it to satisfy ourselves.
The creators of this commercial exaggerate on the fact that Snickers gives you the strength to continue playing. So to be good in football or any sport, perhaps you might want to try a bar to gain your energy. It is a physiological need because this commercial attempts to make the viewer believe that he needs it to be strong, or to win. The ad ends by saying "You're not you when you're hungry, Snickers satisfies."
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