Globalization is the process by which different societies and cultures become integrated through a network of communication and trade. It increases opportunities for communication, exchange of material and symbolic goods, and migration of people across national borders. Through it, we are able to see what is going on around our world with the comfort of staying in one place.
A part of globalization discussed in class is the glocalization of media products. It is the act of taking an idea or formula that proved successful in one place and adopting it in another. This is commonly seen in books, television series, films, and even restaurant chains where the changes made are simply in the language or slogans, and everything else remains the same.
An example would be the American comedy television series, The Office, broadcast by NBC. The show is an adaptation of the BBC series The Office, which depicts the everyday lives of the office employees in the Scranton, Pennsylvania branch of the fictional Dunder Mifflin Paper Company. Although both shows have generally the same plot and characters, the UK version of the show is vastly different from the US version to relate to viewers in their society.
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