One of the factors for the success of Classical Hollywood was the way the studio system was set. Major studios, such as the Big Five, were completely vertically integrated which meant that they worked with all aspects of their films. Large companies like these held contracts with all of their employees including their major stars. They basically used famous actors to sell a movie.
Studios would use Hollywood stars to put an emphasis on their image rather than on real acting talents. Therefore, audiences would go to see a film for a certain actor rather than for the plot of the movie. In doing so, the actors would constantly play the same type of character in a movie whether it be a criminal, or the rebel, or the girl that everyone loved.
An example would be a feature film starring John Wayne. He has come to be considered one of the many archetypal movie stars. Although his acting career varied, John Wayne was most famous for starring in war and Western films such as Stagecoach, Rio Bravo, and True Grit.
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